INTERNATIONAL sales
Successful International Sales requires appreciative inter-cultural Management
EUROPE
- The European Union is the worldwide second largest economy
- non-EU countries in Europe are equally interesting
- stable markets with excellent potential
- large differences in mentality and how to do business require internal and local experience to be successful
INDIa
- Economy with very high growth potential
- highly dynamic and stable economic power, therefore highly interesting export market
- worldwide largest democracy with Anglo-Saxon jurisdiction and legal security
- mentality-wise relatively complex market - requires long standing detailed experience for successful cooperation
Sub-sahara AFRIcA
- misleadingly quite often not a strategic focus for economical development
- strategically highly interesting markets with high annual economical growth rates
- Major differences between developing and very well developed countries requires significant experience for developing and implementation of a successful strategy
- Networks are higly important
SoutheaST ASIa
- stable markets with significant growth potential, however very different political Systems and Business mentalities
- large differences between highly developed countries and developing countries
- fossil fuels for power Generation are and will be of significant importance
- Waste to Energy plants are increasingly important